<aside> 👋🏽 This style sheet is a reference for our internal design team, vendors, and others who are authorized to work with the Las Vegas REALTORS® brand. Use the elements, artwork, and material within this document to make things that look like the Las Vegas REALTOR® brand, every time.
Though all of the brand elements are listed on this sheet, they may not be appropriate in every situation. Take great care in selecting the right visual element for the project. For example, our primary brand logo should be used in the majority of applications, but in small spaces, the small format lockup is more legible.
Any visual element, color, typeface, or logo that is not listed on this sheet requires approval from our design team. As always, please do not distort our graphic elements by changing the aspect ratio, shape, or color.
If you have any questions concerning the content of this style sheet, please don’t hesitate to reach out to our design team.
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<aside> <img src="https://super.so/icon/light/link.svg" alt="https://super.so/icon/light/link.svg" width="40px" /> Brand Style Sheet
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<aside> <img src="https://super.so/icon/light/link.svg" alt="https://super.so/icon/light/link.svg" width="40px" /> Brand Logos
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<aside> <img src="https://super.so/icon/light/link.svg" alt="https://super.so/icon/light/link.svg" width="40px" /> Typography
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<aside> <img src="https://super.so/icon/light/link.svg" alt="https://super.so/icon/light/link.svg" width="40px" /> Colors
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<aside> 👋🏽 The Las Vegas REALTORS® logo identifies our brand as a whole. Use this logo to represent individual locations, products, merchandise, and operations. This logo is a carefully created piece of locked artwork that should not be altered in any way.
Each lockup of the logo has two acceptable versions, depending on where and how the logo is used. The REALTOR®Blue version is our primary logo and is used for residential property listings. The Commercial Red version is only used for commercial property listings.
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<aside> 👋🏽 Our identity system is designer for flexibility, consistency, and brand recognition. We have different logo lockups that should cover every size requirement imaginable.
Instead of trying to fit a logo into a space that is too small or crowded, simply use a different version for maximum visual impact and clarity.
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<aside> 👋🏽 A consistent use of color is vital to effective brand recognition. Las Vegas REALTORS® should always be represented using the REALTOR® Blue primary color.
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<aside> 👋🏽 Black and white are vital components to the Las Vegas REALTORS® palette. Whenever possible, avoid true black and true white in favor of these subdued tones. When necessary, use a 20% tint step system, keeping legibility in mind.
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